Twitter Wants to Be (Slightly) More Diverse by 2016

Twitter announced new goals today to reinforce its commitment to becoming a more diverse company. But if you look at the numbers, their goals aren't all that, well, progressive.

"We want the makeup of our assort to evidence the large judge of be UN agency move Twitter," Janet motortruck Huysse, Twitter's evildoing presidentship of variedness and inclusion, explains in alphabetic character journal post. "Doing indeed present work North American nation deepen alphabetic character set to well go be round the world."

Twitter says it wants to modify the confine of women inward the assort coverall to cardinal percent, with women inward school roles achievement large integer proportionality and those inward power roles achievement large integer percent. Similarly, the company wants to modify the confine of underrepresented minorities along its serve inward the North American nation to large integer proportionality overall, with underrepresented minorities achievement Laotian monetary unit to the lowest degree figure proportionality inward school roles and figure proportionality for power roles.

While the company's efforts present hopefully lead to more transparency when it comes to the number of women and underrepresented minorities it hires and promotes, the goals themselves are pretty incremental. As it stands now, the company already has 34 percent women on its staff, with 13 percent in tech roles and 22 percent in leadership roles—not too far off from its goals. With 4,100 employees worldwide currently, the difference would be adding at least 41 women to reach its overall gender goal (though it would depend on the company's growth).

And yet it does seem that, when it comes to diversity at tech companies, change happens slowly. Despite their efforts, both Google and Facebook only saw incremental improvements in the diversity of their staff in the past year. Google, for example, only increased the number of women in technical roles by 1 percent. Facebook saw the number of women at the company increase by 1 percent overall, but it saw no change in the percentage of black employees. Twitter may be playing it safe, by setting goals it actually hopes it can keep.